Through the student run advertising agency, Talking Dog, teams comprised of 7 people worked closely with an actual client in Athens, Georgia for 7 months to create an advertising campaign. For this project, our team worked with a vintage store downtown, Dynamite. I served as the photographer for the team and heavily assisted in the creation of Dynamite's new website. Because Dynamite is such a unique vintage store and their inventory is always changing, we decided to create seasonal lookbooks to show off the talent of the stylists in store and show the clothing available without using e-commerce. Our team created a campaign called TNT- then and there-. This campaign highlighted the ever changing inventory of the store and the rapid pace that a particular article of clothing might be sold if you don't purchase it right away. 

For the final New Media Institute capstone class, students were challenged to create an app using Augmented Reality or AR. Our client, Watershed UGA, is an organization on UGA's campus dedicated to the restoration and conservation of the local watersheds in Athens, Georgia. As a group, we strategized, researched, and developed a fully functioning app that uses AR to show the continuing Lake Herrick Project. 

For this project, students were tasked with doing an in-depth study of a topic of their choice. This project consists of a research and analysis portion, as well as a creative portion.  

Working as a team, we created an advertising campaign for Wells Fargo to help combat the recent cross-selling scandal. We analyzed Wells Fargo as a company, identified the target audience, made a creative brief, developed a campaign concept and created static, dynamic, and wildcard deliverables for the campaign.

Teams, comprised of four people, were tasked with creating a media buying plan for the duration of 2017 for Altoids. Each team had $30 million to allocate to which ever media outlets they deemed advantageous. We identified our target audience and which media outlets would be most likely to reach people of their demographics and psychographics. We then allocated money to various media per month and created a budget calander for the campaign.